Email Cleaning: the essential step to your email marketing success

Email Cleaning


If you have an email list, you already know how important it is for your business. It’s worth taking the time to grow it and keep it healthy, as there is great satisfaction you get in return. But how do you keep up with your email hygiene? We have the easiest solution for you: using an email cleaning service.

What email cleaning means is removing invalid and risky email addresses from your list to reduce your bounce rate and reach more of your subscribers. Because it’s impossible to do this manually, you can always use an email verification system to process your database faster and with more accurate results.

Achieving a high deliverability rate and a better reputation with ISPs is one of the most challenging aspects of your email marketing. You can’t ignore the fact that spam traps, complaint rates, and bounce rates are all factors that determine your reputation as a sender. Even if you follows all the standards, your campaigns are still subjected to risks that will affect deliverability. Cleaning your entire email list is the best way to reduce these risks.


How can email cleaning help you

First and foremost, it helps you get rid of invalid email addresses that take up costly space in your list. A good email cleaning software will lower your bounce rate and will eliminate spam traps, disposable, catch-all and abuse emails from your database, thereby boosting your deliverability.

The system uses sophisticated algorithms to check syntax accuracy and to test how valid and safe a certain domain is. It isolates all the email addresses that are either invalid or pose any risk and keeps your sender reputation untarnished.


What features does it include?

List cleaning services identify and isolate bad emails from email databases. Here are some of the features they offer:

  • email format identification
  • disposable and abuse email detection
  • catch-all domain detection



How to choose the right service?

 There are lots of online services that can help you clean your email list and improve your email deliverability. Before you choose the one that’s right for you, pay attention to the features it offers. In this section, we list the two approaches you may choose to verify emails.

  • You can use a real-time email verification API that will make sure the email addresses you’re collecting are valid.
  • You can run your entire email list through an email verifier. You’ll get the results in hours or minutes.


If you are a digital marketer, removing all invalid emails from your database is essential. By doing so, you will reduce your marketing costs, leverage your sender reputation, and increase your revenue opportunities.

Author Bio:

Nidhi Mahajan is a blogger and a technology Content writer.She loves to write Technology blogs.For more information you can check her Technology Blogs at

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