It’s 2021 and undoubtedly I can say that Blogging has become a lucrative career option. It is quite obvious that there is an immense amount of hard work, research, creativity, and effort behind a blog. Due to the challenging nature of blogging and the freshness involved in it, the newer generations have been quite interested in pursuing blogging as a career, and a larger part of these generations have people who are part-time bloggers- people who spend a significantly less amount of time on blogging and treat it as a hobby.
However, it is no secret that, like every other innovative field, blogging is not for everyone to succeed in. The ratio of people who make it as bloggers and who keep struggling is not that shocking.
The process of making content and being consistent with it requires a great deal of patience and a positive outlook to not get frustrated and give up. In fact, with time, the tips also become irrelevant as blogging and digital work are always ever-evolving and one needs to be on their toes at all times.
Therefore, we’ve decided to list a group of tactics that one could use to market their blog in 2021, keeping in mind the changes that the Covid-19 pandemic has brought to the online platforms.
How to Market Your Blog in 2021
1. Networking
In Blogging, something that is extremely important is networking. Especially when your platform is online and fellow bloggers can build up a consistent amount of engagement for each other by sharing each other’s blogs on their blogs.
For any content to become a viral one, there must be a boost in the algorithm from one’s daily subscribers, etc. which is possible if one has a certain number of fellow bloggers to share their content. This could happen if one has great content, infographics, and more. Following other bloggers on their social media handles and engaging with their content first is a good place to begin.
2. Search Engine Optimization of Your Blog
SEO, Search Engine Optimization is a must-do task for your blog. It is one of the best blogging marketing strategy. With the rise of social media throughout the internet, many bloggers are focused on building a brand and impact within the social media audience at the expense of entirely disregarding search engines.
It is the greatest moment to build your brand and impact across various social media networks to keep up with the market, but it should not be at the expense of other priorities.
Organic traffic has always been more valuable than social media traffic. The reason being, social media traffic may die soon but organic traffic from ranked KWs is consistent.
Keyword research is extremely essential when it comes to SEO (also known as search engine optimization) and Google identifies your blog for its content quality and ranks it higher helping improve your traffic. Make use of primary and secondary keywords without making them look forced.
Stick to a maximum of five secondary keywords for your content. Overlap primary and secondary keywords where possible. The relevance of the content is also equally important. Looking into cross-linking and backlinking will prove to be useful too and is a must for any blogger.
3. Content Syndication
The process of resharing your material on other popular and established platforms is known as content syndication. This might be a network, another blog/website, or a media organization.
The two that are simple to deal with are LinkedIn / Medium. Quora is also a good option for sharing your blog posts in Question and Answer format. This is one of the best ways to promote your blog in 2021.
You can try publishing a fixed number of posts on these platforms for your blog. Even if you are short on time don’t forget to publish the minimum number you can ( but maintain consistency).
4. Guest Posting on Popular Blogs
Guest blogging is also an important tool for marketing your blog, but it should not be seen only as a link-building method.
Guest blogging can bring loads of traffic to your blog if you publish your content on high-quality websites. Make sure you follow the guest post guidelines.
You can do guest posts on relevant related niche websites. There are different guest posting marketplace that offers such service, try them but make sure you don’t overdo it else Google will punish you.
Also Check: How To Get more Guest Post Offers on Your Blog
5. Influencer marketing
There is no better way to show an influencer how much you appreciate their work than to include a relevant link to them in your blog article. And, as long as the content is of great quality, they will gladly share it with their audience, which will surely be larger than yours.
This helps you get more audience/ viewers for your blog, especially people who are interested in the kind of content you are interested in blogging about. Influencers, in the true sense of the word, influence people. They are well known for what they do and use their platform and wide audience to bring more business or attention to the bloggers, businesses, and brands they like and choose to engage themselves.
A lot of times this is organically done and has no money involved. However, influencers do charge money and do paid collaborations to help improve someone’s image in the market and get them more audience. It can also be called one of the best blogging marketing strategy.
6. Working on Self Branding
Top-tier bloggers are extremely influential in the business because they always promote themselves as a blogger while marketing themselves as a brand. It allows them to get friends and followers on Facebook, Twitter, and other social media platforms.
In addition to their already successful blog accounts because of their clout, they may also promote their blog articles on their social media accounts. In the ever-evolving world of the World Wide Web (WWW), the organic reach which was previously available quite easily is getting hard to get a hold on.
Simply because the algorithms on these online platforms keep changing with time and may or may not be working the same way for a user as before. For example, shares and saves have more importance than likes and comments on Instagram ever since the pandemic began in 2020. Similar situations have occurred on other social media platforms as well.
7. Paid Marketing through Social Media Advertising
All this while, we talked about how we can get organic engagement. However, we can use paid marketing to our advantage and use social media as a platform to spread the word about our blog and the kind of content it focuses on to a more refined audience. It’s better to refine one’s audience as the social media platform can then focus on the particular kind of people who consume similar content instead of wasting the resource on a wide pool with no specific target group.
8. Email Marketing
Leaving mail for your subscribers is another way of driving traffic to your blogs. Remind them to like, share, and comment on your latest post. Sharing with their like-minded friends and family would bring in larger engagement for your blog.
There is a reason why someone has subscribed to your blog- therefore, it is safe to assume that they would be willing to share your blog post with others as well.
Don’t Miss: How To Create an Email List For your Blog Effortlessly
9. In-Depth Keyword Research
Though it is not a direct method of marketing your blog but trust if your keyword research is done right, you can expect loads of traffic coming to your website. We have already gained a lot of traffic just because of our in-depth keyword research strategy.
Conclusion
In conclusion, we can state that there are several ways of driving traction to your blog. However, as a blogger, the first and foremost focus should always be content as ‘content is king’. Regarding the other tactics provided on this list, an aspiring blogger must remember that for every blogger different things work differently and it is possible that what works for one blogger may not bring another blogger any traction or conversion.
However, one must remember that nothing great can be achieved overnight and requires careful planning, research, and execution. Moreover, timing plays a great role in these, and sometimes due to wrong timing, a blogger might get very less engagement on a post which they put in their blood, sweat, and tears into.
Therefore, do not be disheartened and put in your best, and constantly keep yourself abreast with the changes coming in this industry. We hope you have understood how to market your blog in this competitive era. We hope this article was useful! Stay connected to TechAdvises for more such golden Blogging Tips and ideas.
